How can I get rid of my stretch marks? Quickshop 1. What are stretch marks? Stretch marks are blemishes that appear as lines on the surface of the skin. They are red when they first appear, gradually fading to white. They are often seen on the tummy, thighs, bottom or chest. Most of the time, stretch marks are the result of skin over-stretching and losing its elasticity. Excessive weight gain or pregnancy often go hand-in-hand with stretch marks. Hormonal changes can also cause them to appear. 2. How can I get rid of stretch marks? To reduce the appearance of stretch marks, choose a targeted body treatment, like Extra-Firming Lotion. Applied daily using broad circular motions, this treatment is perfect for minimising stretch marks and restoring beautiful skin. Comfort and suppleness are restored. Note: you can boost the effects by adding in the Tonic Body Treatment Oil to improve firmness and resistance. 3. Preventing stretch marks during pregnancy During your pregnancy, it's important to prevent stretch marks from appearing. Treat yourself to a daily massage with an anti-stretch mark cream. Continue this routine a month after you give birth, until your skin bounces back to its pre-pregnancy state. Try and keep an eye on your weight to ensure you limit the extent to which your skin tissue changes.