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Yesterday and Today

A Beautiful Success Story


It was the passion of one man, Jacques Courtin-Clarins, that lead to the creation of Clarins in 1954. His pioneering idea: to take Beauty seriously. He developed unique Institut face and body treatment methods and created luxury products made exclusively from plant extracts. The brand soon became a skin care leader in France (1980) and then Europe (1990).

The experts in beauty using plants, Clarins Laboratories take the most powerful active ingredients from plants to give both women and men the very best nature has to offer. An expertise and technical know-how which guarantee the quality and effectiveness of Clarins products. The brand is the first French cosmetics company to obtain BPL (Bonnes Pratiques de Laboratoire - Good Laboratory Practice) accreditation from the AFSSAPS (Agence Française de Sécurité Sanitaire des Produits de Santé - French Agency for Health and Safety of Health Products).

In 1991, the Group began its diversification strategy by launching the first Clarins make-up line. Then followed the launch of a men's range in 2002 (ClarinsMen) and the My Blend brand by Doctor Olivier Courtin in 2007, the first custom-made skin care line. In 2008, the Group entered the world of organic cosmetics with the brand KIBIO.

The 1990s also marked the Group's entry on the perfume market with the launch of Angel by Thierry Mugler in 1992 and the buy-out of Parfums Azzaro in 1995. In 2008, the Group expanded through licensing agreements or partnerships with Porsche Design, David Yurman (US) and Swarovski. All fragrance brands within the Group now form what is known as the Clarins Fragrance Group.

A major player in the Beauty sector, today the Group enjoys an international presence in all segments of the cosmetics market - Skin Care, Make-Up and Fragrance. With its network of 20 subsidiaries, over 140 local agents and a total of over 6,000 staff worldwide, the Clarins Group continues to explore new horizons by widening its product offer and carrying out external growth operations.