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We believe beauty is everywhere
The partnership between PUR Projet and Clarins was formed following a meeting between two visionaries who
are both passionate about nature: Christian Courtin-Clarins and Tristan Lecomte. Seeds of Beauty is one
of the projects rolled out by Clarins which aims to preserve biodiversity in cooperation with local
communities who will benefit from the projects.
To date, we have planted: More than
Clarins helps preserve biodiversity by planting trees in more than 10 projects all around the world.
Since 2016, Clarins has been providing support for local projects in several regions in the
Sumatra Island, Indonesia.
Our goal? To improve and preserve the quality of land, reduce erosion and increase and diversify the
producers' income. A genuinely virtuous circle wherein we are all key players who collaborate with each
You, PUR Projet and Clarins.
Maksyarin (36) - wearing brown clothes - and Sulaini (37) - wearing yellow clothes - are two sisters living a few kilometres outside Takengon.
They both work on the family’s farm, cultivating coffee, durian, jack fruit, oranges and cacao.
They normally clean and pick coffee. The farm also has a nursery for coffee plants (shown in the pictures). The family grows plants here twice a year to then be distributed to the other farmers in the area. At the moment, they have 16,000 4-month-old plants (they will be ready in December). Maksyarin has 3 kids and Sulaini has 5.
Thanks to the PUR Projet, Clarins has been able to provide on-the-ground support for an action model
based on 4 criteria:
involves all concerned parties and helps local communities.
projects with multiple impacts and benefits: social, environmental and economic.
projects designed to last for 40 years, integrating long-term management by local
Full traceability, full disclosure and high-quality seeds.