How can I keep dry skin at bay? Quickshop 1. Why does my skin feel dry? Does your skin feel uncomfortable? Does it feel itchy and tight? You undoubtedly have dry skin lacking in water and lipids. This deficiency prevents your skin's hydrolipidic film from protecting the surface of the epidermis. Your skin becomes more sensitive to external factors as a result. Cold weather, a spike in pollution levels and biting winds can all do significant damage when skin is in this state. Skin loses its suppleness and feels tight, it feels rough and redness appears on the surface. 2. Pamper your skin. What should I do if my skin is really dehydrated? Your priority is soothing your skin by helping restore its hydrolipidic film. Morning and night, start your beauty routine with an ultra-mild cleanser. The Cleansing Milk for Normal and Dry Skin is ideal for removing make-up and impurities as gently as possible. Use your fingers rather than cotton pads or wipes, which can impair your skin's natural barrier. Once your skin is clean and dry, apply a rich or oily moisturiser. Once or twice a week, you can also treat your face to a full-on moisture soak with the SOS Comfort Mask for dry skin. In just 10 minutes, the mask's oil- and mango butter-based formula leaves skin supple and hydrated. For your body, use a gentle cleanser with a neutral pH. Next, apply the Tonic Body Treatment Oil. Its 100% plant extract formula is perfect for nourishing skin and restoring elasticity. 3. Make some changes to your lifestyle! For healthy skin, remember to drink 1.5 litres of water a day. This is key to ensuring optimum hydration levels and giving your skin the moisture it craves. As far as possible, avoid irritating your skin with air-conditioning and heavily polluted locations.