When should I start using an anti-wrinkle cream? Quickshop 1. Moisturising: the key step to keeping wrinkles at bay The number one thing to prevent the signs of skin ageing is to moisturise your skin every day with the right product. Good skin hydration helps retain elasticity; you should be moisturising as soon as you hit 20. Try one of the moisturisers from the Hydra-Essentiel range. These products will keep your face hydrated throughout the day for a fresh, even, glowing complexion. Skin starts ageing as soon as you turn 25! To keep skin looking as radiant and youthful as possible, for as long as possible, use the Double Serum on a daily basis. You can also use it as an intensive one-month treatment whenever your skin is looking particularly tired. 2. Targeted anti-wrinkle care to meet your skin's needs At Clarins, we have an anti-ageing range to suit every need. At 30, even if the skin is still young-looking, the first wrinkles start appearing on the face. A hectic lifestyle (stress, sleep deprivation, pollution) can speed this up. To prevent the first signs of ageing, Clarins developed Multi-Active Range Invincible products that ward off the effects of stress and lack of sleep for women in their thirties, they help restore a youthful glow hour after hour. In your forties, you may start to feel your wrinkles are increasingly visible and your skin is lacking firmness. Try the Extra-Firming range with kangaroo flower extract. Skin is left plumper, firmer, smoother and more youthful-looking with lasting results. Wrinkles are smoothed and the contours of the face look more sculpted. Finally, for women in their fifties and above, the Super Restorative range targets skin ageing caused by menopause-related hormonal imbalances. Day after day, skin feels plumper and smoother. Radiance is restored, the complexion glows from within.