Face Serum
(9)
Targets and reduces the first signs of fine lines and wrinkles
Expertly smoothing, revitalising, and boosting radiance to reveal younger-looking skin. Designed to keep up with the hectic lifestyles of women in their thirties.
Expertly smoothing, revitalising, and boosting radiance to reveal younger-looking skin. Designed to keep up with the hectic lifestyles of women in their thirties.
Award winner
DOUBLE SERUM – Anti-Ageing + Anti-Wrinkle Serum
Powerful anti-ageing face serum for visibly firmer, smoother, radiant skin with refined texture and minimised pores.
DOUBLE SERUM Light Texture – Anti-Ageing + Anti-Wrinkle Serum
50 ml
Double Serum Light Texture offers anti-ageing action and a bare skin effect. It is adapted to the needs of all skin types, even the most sensitive, and particularly combination to oily skin.
Online exclusive
DOUBLE SERUM & Extra-Firming Anti-Ageing Collection
unit
Your skincare essentials to target the signs of ageing, smooth out wrinkles and firm the face.
Online exclusive
DOUBLE SERUM Radiance & Anti-Ageing Collection
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Your iconic skincare and make-up products to target the signs of ageing, boost radiance and enhance your lips.
Online exclusive
DOUBLE SERUM & Extra-Firming Energy Collection
unit
Your skincare essentials to target the signs of ageing, firm and energise your skin.
Online exclusive
Double Serum & Multi-Active Collection
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Your skincare essentials to target the signs of ageing, smooth out early wrinkles and boost radiance.
Online Exclusive
It's Our 8th Birthday
It's our birthday and to celebrate we want to spoil you with beauty treats.
Moonlight flower
This exceptionally rare ingredient helps boost skin’s resistance to ageing.
DISCOVERNew
Any questions?
Our experts have the answers.
What does a face serum do?
A serum delivers a high concentration of active ingredients directly into the upper layers of the skin. Its molecules are smaller and its texture lighter than a moisturiser, so it absorbs quickly and works on a specific concern — hydration, brightness, firmness or texture — rather than simply sitting on the surface to soften and protect. It is the treatment step in a routine.
How do I choose the right face serum for my skin?
Start with your main concern rather than your age or skin type. Choose hyaluronic acid if skin feels tight or dehydrated; niacinamide or vitamin C if tone is uneven or you are dealing with dark spots; firming actives if contours are softening; and a glow serum if skin simply looks flat. If you have several concerns, pick the one that bothers you most and treat it properly for three months before adding another.
What is the difference between a serum and a moisturiser?
A serum treats; a moisturiser protects. Serums carry a higher concentration of actives in a lighter, faster-absorbing base and are designed to change something about the skin. Moisturisers are richer, sit closer to the surface, and work to hold water in and support the skin barrier. They do different jobs, so a serum is used in addition to a moisturiser, not instead of one.
In what order should I apply serum in my routine?
Cleanse, tone, then apply serum, then moisturiser, then sunscreen in the morning. The rule is thinnest texture to thickest. Serum goes on after toner because skin is clean and slightly damp, which helps absorption, and before moisturiser because a richer cream applied first would slow the serum down. Eye products can go on before or after your serum.
Can I use more than one serum at once?
Yes, provided you layer sensibly. Apply the lightest texture first and allow each to absorb before the next. Two is a practical maximum for most routines. An alternative that suits many people better is to alternate — a brightening serum in the morning, a repairing or anti-ageing one at night — which gives each formula room to work without overloading the skin.
Which serum is best for dark spots and uneven skin tone?
Look for niacinamide and vitamin C, the two best-evidenced ingredients for uneven tone. Bright Plus [Advanced] Serum combines both with plant extracts, while Bright Plus [Advanced] Serum-in-Lotion offers a lighter texture and Bright Plus Fresh Ampoule delivers a concentrated seven-day course of pure vitamin C. Whichever you choose, daily sunscreen is essential — without it, pigmentation returns faster than any serum can fade it.
When will I see results from a face serum?
Hydrating serums often show a visible difference within days, because plumping the skin's water content is a fast effect. Brightening and anti-ageing serums work on slower biological processes and generally need four to twelve weeks of daily use. Skin renews itself roughly every 28 days, so a full bottle used consistently is a fair test of whether a serum suits you.
Should I use a serum in the morning or at night?
Most serums can be used twice daily. As a general rule, antioxidant and brightening serums are best in the morning, where they work alongside sunscreen to defend against daytime damage. Richer, repairing and anti-ageing serums suit the evening, when skin naturally moves into its repair phase. If you use only one serum, apply it at the time you are most likely to be consistent.
